THE CREATIVE IDEA
Serious capital. Optimistic spirit. A brand that backs ambitious science and helps the people building it keep more of its future value.
Clear, slick, simple, professional and contemporary. With enough colour and personality to challenge the expected financial-services look. The scientist and founder are the heroes; P74 is the capable ally helping them move forward.
Deep ink, orderly layouts, precise typography and clearly stated conditions. Confidence comes from clarity. Government tax incentives underpin the financing thesis; the identity must not imply a government guarantee or endorsement.
“Keep more. Go further.” puts retained ownership first. The revised page removes the abstract orbit and funding diagram, letting the promise and a short explanation carry the story.
Sunlit architectural photography suggests an open future. A grainy funding infographic replaces the research photograph, explaining a A$10m trial with A$3.48m in financing against an expected A$4.35m refund. An interactive calculator connects the brand promise to retained ownership, including illustrative warrants. Clinical success remains uncertain.
These are selected principles to interpret, rather than identities to imitate. The visual studies below are our original abstractions of those principles; they are not screenshots or work produced by these brands.
Our reading: generous space, confident scale and a small number of decisions. For P74, one promise leads the page. Supporting detail follows when the visitor is ready.
View the public reference ↗Our reading: approachable language and distinctive colour can make finance feel less intimidating. For P74, green and cobalt provide energy within a disciplined, more institutional composition.
View the public reference ↗Our reading: a warm editorial sensibility can communicate advanced technology without cold sci-fi imagery. P74 borrows the human quality, using a different palette and its own geometric language.
View the public reference ↗Our reading: restraint and forward-looking composition can make progress feel desirable. P74’s photography gives the future an emotional presence while keeping the financial explanation grounded.
View the public reference ↗Design interpretation by us. No affiliation with or endorsement by the referenced brands.
The revised page removes eyebrows, miniature headings and decorative captions. Large straplines lead, with one short explanation underneath. Deep blue and muted coral blend into the photographic hero; a grainy green colour field supports the Australian proposition. The palette stays consistent across the family.
Manrope / display and wordmark exploration
Generous size, compact spacing, calm weight. Recognisable without relying on a complicated symbol.Financing that helps your next milestone feel closer.
DM Sans / interface and body copyP74 Capital is the parent. Bio and Ventures are its specialist businesses. The same p74 wordmark, corner motif and layout rules provide continuity. The descriptors and accents establish each business’s role.
The emblem explores two open, interlocking corners: a stable frame and an upward step. It retains the supplied logos’ blue and family resemblance while moving away from the large gradient badge. The solid-colour mark can work at small sizes, on LinkedIn and in print. This is an initial logo direction, not a finished or trademark-cleared identity. Capital and Ventures are shown only to test the system; their sites remain out of scope.
LinkedIn supports discovery and credibility. The website explains the proposition. A scheduler removes the back-and-forth. Email is the universal alternative. Each has one clear job.
Jeremy’s posts and profile introduce the opportunity. A consistent banner and post system connect them visually to P74 Bio.
The website explains the benefit and mechanism without asking for registration or a document download.
Open Jeremy’s LinkedIn profile, request a meeting or send an email. No forced LinkedIn sign-in on the website.
A connected scheduler handles availability and timezone conversion. Conference slots use a dedicated event type.
Website → LinkedIn: the concept links to Jeremy’s publicly listed profile. We label it “Connect with Jeremy” rather than promise a direct inbox for everyone. LinkedIn messaging depends on connection status and account settings. If Jeremy is eligible for Premium Open Profile and enables it, non-connections can message him for free. Test the flow with connected and unconnected visitors, on mobile and desktop, before using “Message Jeremy” as the label. LinkedIn’s messaging guidance ↗
LinkedIn → booking: eligible accounts can add a custom “Book an appointment” profile button pointing to the scheduler or website meeting page. Availability is limited to selected Premium Business, Sales Navigator and Recruiter Lite subscribers; Jeremy’s eligibility is not yet checked. LinkedIn’s custom-button guidance ↗
Booking: use a scheduling page opened on request, rather than loading a large calendar into the hero. Calendly supports inline and pop-up options. Connect Jeremy’s existing scheduling tool if he has one; there is no need to buy a new platform just for this page. The prototype demonstrates the entry point only. Calendly’s embed options ↗
Conference QR: put one scannable code on a card, slide or Jeremy’s phone. It should lead to a short address owned by P74, such as a future /meet page, with a conference-specific route. That lets us update the destination without reprinting. Show a short typed address beside the code. Visitors scanning on their phone should see the meeting action immediately.
Keep the measurement modest: distinguish LinkedIn and conference visits with campaign parameters, and count contact clicks and completed bookings once connected. Use the site’s consent approach for analytics. Avoid a LinkedIn feed embed or automatic outreach; neither helps this simple conversion journey.
Both working QR examples currently open Jeremy’s public LinkedIn profile. The conference preview links demonstrate the event-specific website state locally. Final conference codes should point to an event route on P74’s public domain, once launched. Exact conference dates, venues and attendance are not asserted in this concept.
This is a reviewable design concept, not a live lending service. The contact links open LinkedIn and a draft email. Booking is an explicitly labelled demonstration. Nothing is automatically sent or booked.
A foundation for P74 Bio today, and the P74 family tomorrow.